Don’t Bloggers Value Themselves?
Bloggers *Should*
Value Themselves.
Blog advertising has inevitably taken off as of recent and i’ve been wanting to write about this for some time but as usual, either i was busy running around/it slipped my mind.
Then today, someone told me yet another quote that a fellow blogger has agreed to with a client.
The prices some of you are going for are so low that i’m appalled.
You might say that i’m being jual mahal, but the truth is you should know your value with the hits you get as well.
A monthly magazine ad goes for a price rate of RM3-5k a page with approximately 10-20k readers a month.
We (i’m putting this figure on average for the top bloggers) get about 50,000 unique hits a month.
Think about it.
Why on earth would you undercharge when you get a focus of the same number of people (maybe more) viewing your ad/blog post?
For instance, an established brand approached me to blog about their products for RM200 a post.
200 ringgit?
That’s ridiculous.
They also approached a few other bloggers with around the same number of hits i get… and they agreed.
Can die okay.
“No. If they want me to talk about their products, we’ll negotiate but i won’t go lower then - a post.”
“The other bloggers are agreeing to do it for RM700 for three posts, right? It’s okay wut, why are you being so difficult?”
“I’m *not* being difficult. I just know the value of the viewership they get and if everyone starts charging peanuts, then clients are going to take advantage of the prices some charge and everything will drop!!!”
It’s like stock okay.
I cannot stop the rest of you from charging what you’re agreeing to.
But know the value of your blog from the amount of hits you get and stop undercutting because then, you are responsible for setting the standard and drawing that line.
Another call came through when i was at a company party.
“Hey, will you blog a few posts about ——-? They’re offering — plus throwing in a thousand bucks worth of products.”
“What?! No way!”
Okay maybe it was the alcohol talking but my divaness came out.
“Come on, *you* know also how they throw products to magazines like nobody’s business. Products are nothing to them. Who the heck will do it?”
Some did.
-_-
Again, i say, “Can die okay these people.”
I’m not saying that products are worth zero.
I’m just saying that you cannot compare product consumer price to cash.
Think about how many ads you want to take on.
If you keep on taking on so many advertisers for so cheap, you’re selling yourself out.
True, if you’re going to advertise, might as well go all the way right?
Go for quality. Not quantity.
There’s no point making a quick buck if in the end, you end up ruining the sanctity of your blog.
Don’t underestimate the value of your blog.
(Phwoar, i sound like an anti-drug campaign. Okay i’ll stop nagging now.)
