* Photographs by Jane Lee *

Shu Uemura has been championing the concept of utilising cosmetics as a tool for personal expression since the 60s. This year, a new annual project called the vision of beauty collection debuts to express the brand’s new vision and endless pioneering spirit into the future!

Embracing the fact that beauty today is influenced by fashion, art, technology, science and design; a vision of beauty collection is conceived under two formats: a covetable all-encompassing range of beauty products, and a special collectible piece of art developed by shu uemura’s international artistic director, Uchiide.

I went for the launch of the collection at Mid Valley last week >

With Zoe from Tongue in Chic

Albi, Justin and moi

Me and Ringo.
We were taking selfies before most bloggers today hit puberty, and before there was even such a word.

Shu Uemura make up artists were putting on new eyelash designs and giving beauty tips to everyone!

Zoe smile la XD

Xandria testing out the new green palette from the latest collection

The chinky eyes in me always show (or rather, not,) when i smile

With Christyn from L’Oreal. She’s my honey bunny!

Fashion designers Beatrice Looi and Justin Yap, me, and Ringo

Omg my girl crush Marianne! With Jared of The Grim Film

Li Ying from BAZAAR, and Lynnett from Women’s Weekly

Cherrie of Duo Gigs

me, Serena, Christyn and Aina

Hey Mama CC!!

Jennifer Bay, General Manager (Luxe Division) at L’Oreal Malaysia, giving a speech

Lisa Yap gave a live demonstration.

She’s a make up superstar in so many rights as she was crowned Winner of the Shu Uemura Worldwide Make Up Competition in 2012, and is one of only 9 acclaimed Shu Uemura International Elite Artists in the world (and the first from Malaysia). Lisa was also named Make-up Artist of the Year award for Mercedes Stylo for 2013.

I’m proud to say i’ve had her do my make up before! Haha!

After Lisa, there were two more live shows by the 10 individuals under shuATELIER Malaysia – a new creative force comprised of a new generation of make up artists.

Some of the work was brilliant to observe live, and i watched on in awe. I’m someone who’s all for using one’s face like a canvas and being brave about what and how you apply colour! There are no rules!

All models wore Hayden Koh

Shu Uemura’s brave beauty collection is limited edition and available from now onwards at all Shu outlets.

“it’s a jungle out there.

feminine warriors wander from concrete to forest- rocking.
make-up as colorful camouflage,
daring to decorate with heavy metal face accessories,
and viewing the world through a fearless gaze.

brave beauty pays tribute to strong, fearless, rebellious femininity,
nurturing your nature and empowering your soul with uber-chic rock paint.”

The make up that caught my eye (and heart) first were the eye palettes.
So many delicious tones in a row!

I think the green and orange palettes best (tho that’s what i say now, i might change my mind tomorrow)

brave beauty eye palette (RM198), 3 palettes

green palette

“a tribe of forest inspired hues including a vivid matte green artist accent shade,
base shades with brown and grey hints, and metallic and pearl greens for definition”

pink palette

“a harmony of hard and soft from rich burgundy and purple for definition
to lightest rose shades to highlight your most feminine side.”

orange palette

“an ultra-bright orange accent, deep brown and plum definers,
sandy pearl highlighters for the most daring spirits.”

I think these face studs are pretty awesome for some face deco without going through the piercings and pain!

face studs (price RM65)

“punk-chic jewelry reinvented for the face.
a mix of pyramid and cone shaped studs in gold and silver for a fearless statement.”

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