About Joyce


Hi, i’m Joyce Wong aka KinkyBlueFairy, and i started this blog in February 2004 because i’ve always had the writing bug. I’m a Connector and Creator, and running this blog for the past 12 years has allowed me to share all the experiences and people who have inspired and enriched me. In 2011, i was named one of five finalists for Best Lifestyle Blog at the Asia Pacific NAPBAS Awards.

KinkyBlueFairy has evolved from a personal blog into a boutique creative agency specializing in PR (events, influencer engagement, online strategy); and content for the blog. PR-wise, we’re extremely grateful to have worked for awesome brands like Love, Bonito, Walt Disney Pictures, Rimowa, Longchamp, Isetan, Nuxe, Strip, Browhaus, Tommy Hilfiger, etc.

Our office is based in Kuala Lumpur, Malaysia; and we cater to clients from around the world.

If you’d like to get in touch, please email:
[email protected]

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– KBF has had the pleasure of working for over 150 established brands from the FMCG, F&B, fashion, tech and lifestyle industries. You can view some of our past clients and collaborators *here*
– Past advertorial blogposts for clients can be viewed *here*

– Featured by The News Straits Times, The Star, The Malay Mail, Juice, New Man, Torque, Surf!, Men’s Health, KLue, Health & Living, FACES, Cleo, Marie Claire, Emmagem, Hanger, etc.
– Blogged about by Kenny Sia, and Karen Cheng.
– Named by Channel [V] as Malaysia’s Top Female Lifestyle Blogger (’07)
– Appeared in a Levi’s campaign twice (’08 and ’14)
– Shot by director Peter Bannan for an Intel ad for MTV ft. creative individuals from Thailand, Singapore, Indonesia and Malaysia (08)
– Okay list was getting long, so you can view the others *HERE*

Western Digital
Power Over Cervical Cancer campaign (’10) Article on The Star here.
– Singapore Tourism Board (’11)
– Dove chocolates (’11)
– Bodytone Powerplate (’12)
– Shu Uemura (’13)
– Celebrity Fitness (’14)
Love Bonito (’14-’15)
Airbnb (’15)
Bodytone Powerplate (’15)

Campaign model
– La Senza Cervical Cancer Awareness campaign (’11)
– Estee Lauder Beautiful Earth Campaign (’11)
– Watson’s (’13)
– Mitsubishi (’13)
– L’Oreal (’14)
– Centro Hair Salon (’15)

– The Styliste launch
Official launch of Blackberry Bold 9700 + Storm2 9520 Malaysia (’10)
Che Che New York x Hello Kitty launch (’10)
Hanger SS10 launch
Pole Stars Malaysia 2010 Competition
Gallo AW 2011 fashion show
Shiseido Ibuki launch (’13)
eBay Trunk Show (’13)
Vidal Sassoon #GetSassooned launch (’14)
Rent A Dress launch (’14)
– Love Bonito launch (’14)

Animax Fashion Design competition (’07)
– Cleo Beauty Awards (’09)
– Gallo Styling Contest (’11)
Glam Asia’s Top Glam Bloggers (’12)
– Harper’s Bazaar Beauty Awards (’13)
Cointreau Finals Malaysia (’16)

Creative/Art projects
Heineken Green Room State Of Mind project (’08)
Fred Perry Mod Meets Bold (’10)
– Live in Levi’s (’14)

Cebu for Malaysia Airlines
Singapore Audi Fashion Week for Singapore Tourism Board
– New York for SATC 2 premiere for HP (’10)
– Hong Kong for Disneyland HK (’10)
– Brisbane for Future Music Festival (’12)
– Shanghai for Benefit Cosmetics’ Glamouriety Premier (’12)
– Phuket for Sri Panwa resort (’12)
– Bali for One Eleven resort (’13)
– London for Qatar Airways (’13)
– Hong Kong for Cathay Pacific, Accor Hotels + HK Tourism Board (’13)
– Germany for Lufthansa Airlines (’14)
– Korea (Seoul and Jeju) for Airbnb (’14)
– Phuket for Awesomeness Fest (’14)
– Seoul for OMEGA launch of De Ville Butterfly (’14)
– Sydney for NBC Universal/launch of Fashion Bloggers (’14)
– Paris for Uniqlo SS15 media preview (’14)
– Japan for Glico / Pocky (’14)
– Europe for Airbnb (’15)
– Spain for Spain Tourism Board and Qatar Airways (’15)
– London for London Fashion Week and Malaysian Airlines (’15)
– Tokyo for Uniqlo SS16 preview (’15)
– Taipei and Tainan for Taiwan Tourism Bureau and Everrich (’17)

Public Speaking
– on New Media at Sedaya and Taylor’s colleges (’08)
– on Marketing and New Media at YouthSays Convention PWTC (’09)
– on Social Media platforms at the Asian Bloggers & Social Media Convention (’10)
– on Social Media platforms at advertising agencies Naga DDBO (’09) and Dentsu (’11)
MME Symposium 2015

In the past, I threw indie rock party nights called Cat Got Your Tongue with radio announcer Rudy. Previous parties took place in Heritage Mansion, Palate Palette, and Barsonic, Zouk. You can join our Facebook group here.

Sarah and i DJ-ed under the name SalahWrong, derived from the combination of our names – Sarah Chan + Joyce Wong = Salah Chan + Joyce Wrong = SalahWrong. Our past gigs have included Cloth & Clef, Palate Palette, Barsonic, Lava Lava (Johor), MNEP for a Heineken event, and the Hanger SS11 party. We were named Song Selektors 2009 by Juice Magazine. I’m pretty sure they made the award up cos they love us so much 😀

– Appeared on the runway at Malaysian Fashion Week as Justin Yap’s muse
– Inspired a piece in Jimmy Lim’s 2009 collection
– Was one of the personalities chosen by Sonny Son / Eclipse for Illuminare
– Named one of Topshop’s Favourite Bloggers

In February 2010; Chelle Pong, Jacinta Cheng and i formed Leftblock – a company aimed at alternative fashion projects. We organised a fashion show for Nike Sportswear SS10, played music at fashion parties, organized two annual fashion flea markets, and designed two collections.


I was in media for five years with the exception of spending a year in between working in Brand Development. During my earlier years in media, i wrote primarily on lifestyle issues (food, party, travel, fashion) for publications like The Star, Malay Mail, New Man, Faces, KLue, Junk, Tattle, Vida!, Expatriate Lifestyle,The Expat, etc

In February 2008, i joined Freeform Sdn. Bhd. to founded a regional fashion blog called Tongue In Chic. Throughout my role as Managing Editor, it was fantastic to see the fashion community grow closer with contributions from fashion bloggers in KL, Singapore, Philippines, HK and Indonesia. Am also appreciative of being interviewed by BFM 89.9 and Unseen.TV (watch vidoe here). In October 2009, i decided to leave my full-time position.

In August 2011, i joined Universal McCann with the designation Lead Storyteller. My father asked what sort of job i was doing when he heard that one. I was a Social Media Strategist and work on Digital Advertising. My contract for UM ended in August 2013.

In October 2013, i registered KinkyBlueFairy as a company and set up a team to work on content for the KinkyBlueFairy blog, an e-commerce store selling fun and colourful lifestyle products, provide PR and event services, supply party accessories and deco to events and festivals, and basically anything that tickles our creative fancy.

In October 2016, i decided to cease the online store as the blog and PR work got way too busy for me to oversee, and i realised not many people buy party accessories on a daily basis! Now KBF focuses on influencer engagement, online strategy and content for the blog. PR-wise, we’re extremely grateful to have worked for awesome brands like Love, Bonito, Walt Disney Pictures, Rimowa, Longchamp, Isetan, Nuxe, Strip, Browhaus, Tommy Hilfiger, etc.


I strive growth and exploration, spiritually and mentally. My hobbies are obviously traveling, fashion and food. I think i’ve spent a huge chunk of whatever i’ve earned on traveling alone, and i hope my thirst for seeing the world never ends! I took a year off working in 2010, and used that year just to travel (okay admittedly i freelanced too). Never regretted it, and just makes me crave for more.

In the soon-to-be future, i WILL own a beautiful guesthouse by the beach or in the forest. Can you imagine?! I’ll decorate the rooms in crazy ways, entertain guests with my stories and dancing, cook, contribute to the education of little and big ones around me, and breathe fresh air every day.

I would also like a horse, two giraffes, two dolphins (but they should run free…), a cruise ship that can sleep lots of friends and a team to run it, and oh, my own theme park. Or a festival that never stops. I could call it Forever Fairy Festival.

6 Responses to About Joyce

  1. aldo says:

    Hi kinkybluefairy. ..I’m from swap illusion company..We would like to have blogger day for swap watch ..you can view our product on our instagram swapwatchmalaysia..let me know if you interested. Have a nice day :)

  2. Eddie Ng says:

    Dear Sir/Madam,

    I’m a representative of D’Cuisine and would like to invite you to come over to our restaurant to review our new exciting dishes.

    We have completely revamped our menu and now serve Peranakan and Chinese Fusion cuisines and we would like you to come to our restaurant to savor them & write a review on your blog, http://www.kinkybluefairy.net. The treat will be on us.

    Do let me know if you would like to come to our restaurant (time/date) and i shall make the arrangements for you. You may contact me through my email at [email protected].

    Please visit our Facebook page for more information on D’Cuisine restaurant at https://www.facebook.com/DCuisineRestaurant.

    Hope to hear from you soon.


    Eddie Ng

  3. If you ever do have a Forever Fairy Festival, I will be the first one to jump on board and attend. =) *crazy about fairies and magic too*

  4. Hi Joyce,
    My Name Is Rabin, i run Interlude TTDI located at No:50 Lorong Rahim Kajai 14, Taman Tun Dr Ismail. 60000 KL. We have been in operation for just over 2.5 years. We are now in the midst of launching a fashion night at our outlet where designers sponsor their clothing line for a cat walk show at our outlet. This allows fashion designers whom have not established themselves or even well know names to get some form of exposure in a social environment. I write to you to with the hope that this may be up your alley. The event will be a weekly affair and the launch date has been set for 13 April. Thank you for your time and will be awaiting your reply in kind. Below i will leave my contact details if you’re interested in covering this event. Have a great day ahead.

    [email protected]


    Kind Regards

  5. Tanina says:

    Hi Joyce
    Love your Posts !
    As you love fashion, you may be interested by clearence of COACH Bags from USA !
    You can grab it on our facebook page Thrift Shoppe

  6. Tony Chua says:


    Saw that you’re quite famous in social blogging. We would like to have a chat with you on any of the weekend so to talk about a exchange service or even a package to advertise our brand RTIST.

    Rtist is a creative platform that with talented Designer’s database and we filter and deliver them to client based base on client and designer’s requirement meet.

    Hope we can talk something out and pok forward to hear you soon.

    Tony Chua
    Co-Founder of Rtist

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