MERCEDES-BENZ STYLO FASHION GRAND PRIX 2014

* text by SweetEe + photos by Jane Lee *

Day 1: A Stylish Slumber Party

STYLO always strives for lavish fashion events with all-or-nothing dress codes and over-the-top deco. Returning for the 7th time this year, the themed event of ‘wearable fantasies’ was held from 24th-29th March in several nightspots and venues dotted along Jalan P.Ramlee leading up to the 16th Petronas Malaysia F1 race. As usual, Mercedez-Benz partnered Stylo to launch the Mercedez-Benz STYLO Fashion Grand Prix after last year’s successful Mercedez-Benz STYLO Asia Fashion Week.

First day of the party was a tribute to men’s fashion, with the dress code being stylish sleepwear.

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Opening ceremony with (from second left) Datin Winnie Loo from A Cut Above, Datuk Nancy Yeoh – President and CEO of STYLO International, and the President and CEO of Mercedes-Benz Malaysia Roland Folger.

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Joe Chia kicked off the show with 02 – the symbolic number of his new line. Each piece continues his signature mark of dark colours, heavy layering and cropped pants. The symbolism of the number 2 reflects the philosophy of unity, urging one to unite with likened minds and ideals. It’s also meeting point of culture and the street, tradition and music inspired by lifestyles whilst connecting people and ideas.

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Next one up was Tom Abang Saufi‘s collection, with daughter Iman representing that day. Pua kumbu (a traditional patterned multicoloured ceremonial cotton cloth used by the Iban) are seen on sarongs and shirts. Very suitable for tropical weather, Tom Abang Saufi’s collection also focuses on introducing designs with no buttons and zips.

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Newcomer Kinslager is a brand led by husband and wife team, and focuses on combining Asian influences into classic European design. The male partner previously worked with Mercedes-Benz, before pursuing his interest in fashion.

 

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Aigner SS14

* All photographs by Jane Lee *

Aigner’s latest collection is filled with vibrant colour and the unmistakable fiery spirit of Brazil. The Munich-based leather brand pays homage to fiery samba rhythms, exuberating Brazilian carnivals and the beauty and power of South American women.

You can’t miss the vibrant hues in pink, yellow, orange, and green; mingled with gold, terra and nude. Where once Aigner was seen as a brand for the more ‘mature’ woman, in this day being mature doesn’t mean not being fun!

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Jonathan Liang FW14

I’m always interested in seeing what Jonathan Liang comes out with every season. His vision to create utilitarian shapes and abstract lines in apparel, make him one of the most forward-thinking designers in my book.

My favourites are Looks 7, 8 and 14.

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Furla Candy Brissima Tour

I made my way to the Furla store in Pavilion last week, thinking the event was gonna be there.
It was empty and i thought, “Oh?”
Staff there told me it’s in the centre court,
and it turned out to be a really big thing with almost 300 guests and lots of champers.

Silly me.

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There were a few Italian VIPs there that night, like the two CEOs of FURLA Italy and FURLA Asia Pacific, and the Italian Ambassador of Malaysia with his family.

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Furla arranged for five talented females to decorate Candy bags on stage in front of the audience - international award-winning actress Yeo Yann Yann, actresses Diana Danielle and Anzalna Nasir, Little Starlet Crystal Lee, and singer/songwriter Zee Avi.

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Furla also had a bunch of KL’s fashion bloggers attend the event.

Thanks to Furla for gifting me a Candy bag of my choice! I picked a lipstick red one and love it!
I call it my drunk bag cos it’s like a giant bucket with a zip opening on the top so things don’t fall out easily, plus it’s super roomy and friends are always commenting on the astonishing number and size of items i manage to innocently fish out of it. ALSO, it stands up nicely like a box and i can leave it on a table in a bar or party and not worry if anyone spills their drink on it, cos it’s constructed out of rubber!

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Me, Sarah, Amber, Claudia, Ping, and Lexie

More pix after the jump!

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Levi’s® launches denim collection that keeps you cool!

* Photos by Jane Lee @ www.hellojanelee.com *

I went for a Levi’s® event last week not knowing what it was for but just going anyway, cos they always set up interesting and fun events which usually have lots of media friends i know attending.

We each had pictures of ourselves taken, to insert into a caption contest Levi’s had specially for us.

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Everyone in full concentration cos Choon told us a Macbook air, iPad air and iPhone 5S were up for grabs.
Serious prize-giving going on!

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Clouds, Joleyn from Levi’s, and i
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Jeffrey Campbell shoes @ Bazarro, Bangsar

Bazarro now carry Jeffrey Campbell shoes in store that you can pre-order! It’s not as great as buying them on the spot, but at least you are sure of the size you are getting without the pains of doing returns and exchanges online ;)

Pix of the launch taken by Jane Lee.

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