Moschino @ Pavilion

*written by SweetEe and pics by Jane Lee*

I have fond memories of Moschino, as it was the first designer item I bought for myself. A rebel in that era, Moschino attracted attention for its designs which were lively, fun, colourful, witty and provocative. It challenged the fashion establishment i.e. a mockery of the classic Chanel Jacket. ‘Stop The Fashion System’ was definitely one of the brand’s more memorable campaigns.

Its ingenious founder, Franco Moschino, began his fashion journey by being a fashion illustrator for Gianni Versace. Many years later, Moschino the label was born. Today, Moschino’s creative director is Jeremy Scott. The LA-based designer was once an intern for the brand and is known for his wild imagination and daring adventure with fashion.

Moschino is now in Pavilion with a bigger, bolder, and crazier stand alone store that is easy to spot. The store is bright with plenty of mirrors (great for selfies) and mannequins in giant bird cages!


We attended their event that was to introduce us to their legendary biker bag and the FW 2014 collection. A portion of the famous collection “Fast Fashion – Next Day After the Runway” was also available in the store. Yes peeps, the quirky Ronald McDonald series, and SpongeBob pieces inspired by the catch phrases ‘fast food’ and ‘fast fashion’ are there!


Pumps at RM 3100.


The Spongebob collection! Jane and I tried on the cuff which is heavier than it looks.


Colours, patterns, more colours! I felt like a kid in a candy store,
with expensive sweets all around me and I just wanted to have em’ all.

Click more to dwell in the wonderland of Moschino!


The Maison Versace Exhibition @ Pavilion KL

I’ve been a bigger fan of Versace after listening to Donatella speak at Vogue Festival last year, so with all the event invites and work colliding, i decided that this was the only event i was gonna attend this week.

I just don’t have the time to keep on attending events..!
Well if you pay me i’ll make sure my ass is there XD

It takes a lot of effort and time to make up, dress up, and drive to KL okay :p
Thank god this time i had some help so i just had to sit there and let the experts do the work!


Thanks May at Shu Uemura for doing my superhot make up!
I was trying to memorize her strokes while she applied it so i can try emulating it at home.

My new haircut and colour is done by Alex at The Met @ Parkroyal.
Told him to do whatever he wanted.
Secretly i was hoping he might go crazy and make me blonde (i haven’t gone light for ages) but i trust that he’s in the know of whatever colour and cut is coming up right now. So many people have complimented me on this… even in the lift!


No touchy, Shah! I see youuuu
Shah is the new Fashion Editor at ELLE and he just came over to my house to shoot my wardrobe last week.
Make sure you pick up its October issue to have a peek into my closet!

We were all peering closely at the gowns,
commenting how the dresses have traveled the world
and admiring the stunning detailing.

The exhibition is held till this Sunday 7th September at the Centre Court of Pavilion. Catch it if you can as it’s the first time it’s held in Malaysia, and showcases a complete iconic range of Versace products!


me, Alia B, Mama G


with Paulius, Tania, Clouds; and Yun

Paulius taught me how they say cheers in Lithuania = “I sveikate” which sounds nothing like how it looks to our pronunciation of the alphabet. I write it down as “Eesrakata” for my own referral.


With make up artist Emmy AgungAishah, and Sazzy


CH Carolina Herrera Fall Winter 2014 @ KLCC

* Text by Joe Kwan and pics by SweetEe *

Last Wednesday, SweetEe and myself got dressed to the nines and headed on to KLCC for the CH Carolina Herrera Fall Winter 2014 Collection presentation. I’m familiar enough with the brand, from endless issues of Vogue over the years, but had yet to actually see any of their products in the flesh so I wasn’t sure what to expect.

It was an incredibly intimate affair, with a steady stream of guests coming and going, which was a pleasant surprise because that meant we were able to peruse unperturbed. The boutique felt dauntingly grown up and exuded luxe, something I can’t say I’m awfully familiar with. Slightly thrown off by this decidedly rich environment, we navigated ourselves to the back portion where the clothes were on display.

We were thrilled after we learnt more about the iconic designer. Born in Venezuelan, Carolina Herrera was introduced to the high fashion world by her socialite grandmother, attending shows by Balenciaga and buying outfits at Lanvin and Dior. She once said: “My eye was accustomed to see pretty things”.

Carolina Herrera started her own brand after she was encouraged by her friend Diana Vreeland (a notable editor of BAZAAR and Vogue) to design her own clothing line. In 2008, the brand launched RTW brand CH Carolina Herrera, which is what we see today at the CH Carolina Herrera flagship store in KLCC.


The clothes… Oh the clothes! Where do I begin?


Bloggers Cherriemun and Kittieyiyi, hard at work, posing in some of the styles.

We were informed that for this season, CH Carolina Herrera is featuring new silhouettes with the emphasis on versatility with easy to wear separates that are perfect for layering. Rich fabrics range from opulent brocade to delicate silk, and prints go from moody florals to striking monochrome. They’ve certainly covered their bases from day to evening and everything in between with this collection.


The iconic red that is quintessential Carolina Herrera, and a cooler serene colour palette. From everyday pieces, to fun cocktail dresses, and full on gowns; there is a texture and colour for every style.


We were also informed that the boutique is designed with a walk-in closet in mind, meant to give off a surge of intimate luxe.
… We should all be so lucky to have a closet that resembles this!


shu uemura brave beauty

* Photographs by Jane Lee *

Shu Uemura has been championing the concept of utilising cosmetics as a tool for personal expression since the 60s. This year, a new annual project called the vision of beauty collection debuts to express the brand’s new vision and endless pioneering spirit into the future!

Embracing the fact that beauty today is influenced by fashion, art, technology, science and design; a vision of beauty collection is conceived under two formats: a covetable all-encompassing range of beauty products, and a special collectible piece of art developed by shu uemura’s international artistic director, Uchiide.

I went for the launch of the collection at Mid Valley last week >


With Zoe from Tongue in Chic


Albi, Justin and moi


Me and Ringo.
We were taking selfies before most bloggers today hit puberty, and before there was even such a word.

Shu Uemura make up artists were putting on new eyelash designs and giving beauty tips to everyone!


Zoe smile la XD


Xandria testing out the new green palette from the latest collection


The chinky eyes in me always show (or rather, not,) when i smile


With Christyn from L’Oreal. She’s my honey bunny!


MODA 24th Anniversary Celebration @ Publika

* Text by SweetEe and pics by Jane Lee *

MODA (Malaysian Official Designers’ Association) celebrated its 24th anniversary this year in conjunction with Samsung, with the theme of the night inspired by the Samsung Galaxy S5. MODA presented 35 prominent designers and brands of Malaysia alongside with 10 young upcoming designers, hence the 175 feet indoor runway in Publika (and that’s a long runway)!

The attendees were definitely showstoppers that night so I’m gonna show some candid pics of them before we dive into the designers’ creations!



Khoon Hooi


Wak Doyok and friend.


Thanuja with friends.



Going all out

My clothes that is. My clothes should go out more often.
I realise i have so many clothes, but i’m always saving them for
“a particular event with a theme i’ll need it for” (tho who knows when that theme crops up)
or “that day when i REALLY feel like wearing it”.

Well screw that.
If’ i’m gonna be living each day like its my last, then my clothes should too.
I have this terrible habit of wearing the SAME favourite things over and over and over again.
SweetEe has seen me wear all of them countless times.
Nowadays i’m pulling all these nice things from my closet and just WEARING them, or else when would i?!

I haven’t gone shopping since i was in Korea in June (which is, trust me, considered long for me)
but i’ve been avoiding malls and online shops.
(Ok fine i went into Zara the other day cos the SALE sign was too alluring to resist,
but i only allowed myself a quick walk around :p)

Every time i feel like shopping i think about how i need to put $ towards furniture, renovation and big trips in 2015.
That immediately kills off most desire to buy anything :p (for now)

Stuff i’ve been wearing! >

Wore this to Ezra‘s Raya open house. Thanks for feeding me lots!
Watch him on That Effing Show on
Photo cred: Clem!

a-1 aug14 joyce-wong-fashion-blogger-malaysia

Necklace: Echo & Keera
Dress: Bangkok
Turban: By Jap
Laptop sleeve cum clutch:

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Work ensemble.
Photo credit: my right hand woman Sweet Ee!


Top: Zara
Skirt and shoes: H&M
Necklace: Bangkok

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It was a Friday and i was seeing lotsa people so i dressed up nice.
Got drunk at night partying for Sarah‘s birthday. Glad i didn’t lose my scarf cos i really like it.
Haven’t checked if it’s got a hole yet. I hope not.
Taken outside PULP @ Jalan Riong, Bangsar.
Photo cred: Vince PY. Get ready for a Levi’s project we’re currently working on!


Top: Topshop
Skirt: American Apparel
Scarf: forgot
Laptop bag:
Red jelly bag: Furla 
Red spiked shoes: Melissa 
Sunnies: Charles & Keith

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Wow such a glamourous background :p
Photo cred: Photog Jane Lee


Sunnies: Kate Spade
Denim shirt: Levi’s
Tights under shirt: Neubodi
Flats: Kurt Geiger
Vintage belt: Bangkok


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The day i went to the Google office and had breakfast there :)
I was feeling my S&S headbands that week and wore all red one day and blue the next.


Scarf: Hermes
Tiny polka dot top: Topshop
Headband: Sereni & Shentel
Parrot phone cover: Sottile Design
Long silk scarlet skirt: Sacoor Brothers

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Having Japanese lunch with Sweet Ee after a meeting an Sentral.
We ended up buying colourful crap at Typo. 
Meetings near malls are dangerous.


Headband: Sereni & Shentel
Shirt: Beautiful Disaster (she stopped selling tho)



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